People continually ask us, what is the best time of day to take a cold plunge or have an ice bath?

The best time of day to take an ice bath can depend on several factors, including your personal preference, schedule, and the reason why you're taking the ice bath.

Some people prefer to take an ice bath in the morning, as it can help them wake up and increase their energy levels for the day ahead. The cold water can stimulate the body and mind, making it a refreshing way to start the day. Additionally, some research has suggested that cold exposure in the morning may be more effective at improving mood and mental performance.

On the other hand, some people prefer to take an ice bath in the evening, as it can help them relax and unwind before bed. The cold water can have a calming effect on the body, which can be beneficial for reducing stress and improving sleep quality. Additionally, taking an ice bath in the evening may help to promote muscle recovery and reduce soreness, which can be especially beneficial after a hard workout.

If you're taking an ice bath specifically for recovery after exercise, it may be best to take it within an hour or two after your workout. This is because ice baths can help to reduce inflammation and muscle soreness, which can improve recovery time and help you feel better faster.

Ultimately, the best time of day to take an ice bath is when it fits best into your schedule and routine. It's important to listen to your body and adjust your ice bath routine accordingly. If you're new to ice baths, it's also important to start slowly and gradually build up your tolerance over time, as they can be quite intense. Finally, if you have any medical conditions or concerns, it's always a good idea to consult with your healthcare provider before starting any new therapy or regimen.